How a Single Interview—and 156 Social Media Reminders—Turned into a Big Real Estate Sale
In the second year of launching The Faces of Hall County, someone nominated a woman named Wanda, who worked with our local botanical garden.
My team interviewed and featured her for the project. It was a great story—but what’s important is that I wasn’t even directly involved. One of our high school interns conducted the interview, and Wanda and I had never actually met.
Still, about 18 months later, she called me out of the blue and asked me to list her home.
Why?
Because she felt connected. Seen. Remembered. Valued.
After we listed and sold her home, a friend of mine—also a Realtor—called me, genuinely confused. He told me he went to high school with Wanda, was friends with her, and even lived down the street from her.
“How in the world did you get that listing?” he asked.
The answer? We didn’t chase it. We gave value first.
That one spotlight interview had remained in Wanda’s mind for a year and a half. And every time we posted a new Faces interview to social media—roughly 2 per week—it reminded her of the recognition we gave her.
That’s about 156 gentle reminders over the course of 18 months.
We didn’t feature her for business. But we earned her business.
The commission we earned from the sale? $12,450. But the greater takeaway is this:
Give value consistently. Every time you post a new Faces interview, you’re reminding past spotlighted individuals—and your entire town—that you care. That you see people. That you’re different.
It pays off in ways you can’t always predict.
All the best,
Brad