How The Faces Of Helped Us Grow 93% While Competition Increased in Hall County
When we launched The Faces of Hall County in 2015, our real estate team closed $26.9 million in total sales for the year.
Fast forward five years: by 2020, we had closed $52 million in real estate sales—a 93% increase in volume.
Our number of transactions also jumped significantly, from 91 to 141 sales—a 55% increase during that same period.
What makes this growth even more meaningful is the context:
During those same five years, the number of agents and teams closing property in Hall County more than doubled.
Competition skyrocketed.
For many agents, the average number of homes sold per person actually declined.
But not for us.
And the only major change we made in our marketing?
We launched The Faces Of Hall County.
We focused on giving value first—shining a light on others, building genuine relationships, and becoming more visible without chasing business in traditional ways.
Giving value and being open to receive made all the difference.
The numbers tell the story better than I ever could.
All the best,
Brad