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Are You Visible in Your Town?
Let us pretend that someone walked up to 10 people in your town at random and asked them this question: Who are the 3 best Realtors in this town? Who would be their answers? Who would they list? Would your name be listed by 1 of them, by 5 of them, by all 10 of them? The experts say that if your name is listed by people as one of the top three in your business then you have won in marketing, name recognition, and word of mouth advertising. So, how do you begin building visibility? Being different than others [...]
Are Your Posts, Tweets, Messages Engaging Your Community?
If you are in business I am certain you are trying to reach people. How do real estate agents do that today on social media? I have seen thousands of posts. Just sold – Yippee! Just listed! Reduced price! CONGRATS I just won the Vice President Circle of Listing Crystal Trophy from blah blah. Do these posts engage your local public? No. Others can’t help themselves and post freely about religion, politics, race relations, etc. Is this smart for business? No. Does this engage your community and help people know you and your business better? No. I have always believed [...]
Have You Considered Growing Your Sphere of Influence in a Molecular Way?
Everyone has a sphere of influence. Some may be just a handful of people while others reach and influence thousands. In order for me to be an influence to someone, I must be valuable to them. Value can be something I provide, something I stand for, something I do for someone. Giving value, authentically, to another without asking for anything in return would be a great way to add that person to your sphere of influence. What if you did something so different and unique for them that it was also noticed by their sphere of influence? Instead of thinking [...]
Building a World of Abundance by Giving Value to Others…
Tony Robbins once wrote, “to really stand out and influence others, your vision needs to capture and grab the hearts, minds and energies of a significant number of people.” Real Estate is a profession centered on relationships. So, how does a REALTOR capture the hearts, minds and energies of a significant number of people? I would like to share with you a story of a REALTOR in Gainesville, GA. that started an innocent community project with the hope of creating closer community, while increasing his visibility and influence within the community. In October, 2015 Brad Abernathy started The Faces Of Hall [...]
The Importance of Being The Most Visible Realtor in Your Market.
With competition increasing at an alarming rate in your market, there is a way to succeed against the odds. We are proof it can be done. Plus, it will be the most fun you have ever experienced in business. I would like to share a few statistics about my local real estate market. My market is about 40 minutes northeast of Atlanta, in Hall County, Georgia. The population of Hall County is just over 200,000. Our real estate market has been booming here since the recovery from the recession in 2009. Here are a few important facts from our market [...]
The Faces Of Hall County LEAD to Golf Course Listings
Since beginning my community project I have interviewed the head golf pro and an employee of my local golf course. Plus, I interviewed the mayor, the city manager, and the assistant city manager of my town. I also interviewed the 1973 Masters Champion who lives on this course. My city and golf course decided to do a major redevelopment leading to carving off 13 golf course lots valued at $3,000,000. I was asked to advise and was hired to sell the lots. To date I have sold and closed 9, have 3 under contract, and 1 left for sale. I [...]
The Faces of Hall County LEADS to Multiple Sales
At a community event a woman approached me. While I knew who she was, I had no idea she knew who I was. She asked me if I was handling The Faces of Hall County and after telling her yes, she asked if she could call me Monday to nominate someone for my project. I gave her my number and looked forward to her call. This is terrific! This community project is helping me connect with others! The following Monday she called to say that she really wanted to ask for my help for her family. She was about to [...]
The Faces of Hall County AND a Luxury Home Builder Relationship
How One Interview Sparked an 8-Year Partnership and $65M in New Home Sales In the very first year of launching The Faces of Hall County, we featured a custom home builder who had been in our market for decades. I’d known him personally for over 20 years. We had referred each other some business here and there, but it was nothing formal. He’d been following our project quietly for a while—watching the stories we were sharing and how we were spotlighting people from every corner of the community. When we asked to feature him, he was genuinely excited. “I love [...]
The Faces of Hall County Attracts a New Listing
How a Single Interview—and 156 Social Media Reminders—Turned into a Big Real Estate Sale In the second year of launching The Faces of Hall County, someone nominated a woman named Wanda, who worked with our local botanical garden. My team interviewed and featured her for the project. It was a great story—but what’s important is that I wasn’t even directly involved. One of our high school interns conducted the interview, and Wanda and I had never actually met. Still, about 18 months later, she called me out of the blue and asked me to list her home. Why? Because she [...]
The Faces Of Hall County LEADS to Community Projects, Boards, Positions of Leadership and Influence
How Giving Value and Gaining Visibility Turned into Leadership Roles Across My Hometown The Faces Of was never about self-promotion. It was about making others feel seen and appreciated. But something unexpected—and pretty amazing—happened as a result: I became more visible, more relevant, and more trusted in the eyes of the community. Here are seven incredible things that happened after I launched The Faces Of Hall County: Within six months, our local Chamber of Commerce reached out and asked to link to our website because they believed in what we were doing. The city’s planning department invited me to serve [...]